Overview
Local characters (ご当地キャラ) are local and regional mascot characters for local companies, local governments, ect.
In recent years, in particular, moe characters have emerged to replace the yuru-chara mascots that once dominated the market.
The market size is enormous. While the average annual economic impact of a professional baseball game is estimated to be about 50 billion yen (including championship sales), it is estimated to be 2 trillion yen, about 40 times that of a baseball game.
This is 200 times greater than the economic impact of the yuru-chara mascots that were created throughout Japan during the yuru-chara Sengoku Era.
Originally, there was a culture of "pilgrimages to sacred places" where people visit the places where television anime works were set, but now there are large-scale festivals exclusively for local moe characters, and stage tours are being planned and promoted in collaboration with the Cabinet Office and the Japan Tourism Agency, showing the rapid growth of this industry.
List
The following is a list of local moe characters.
However, the following characters are excluded:
- Characters that do not have an official website (SNS pages such as Facebook and Twitter, video channels, blogs, or something other than an official website).
- Characters that have an official website, but either do not have any local introduction contents or have only a small amount of contents on their page.
- Characters that do not have a stand-alone article on pixiv
- Characters who do not have any (non-sensitive) illustrations on pixiv
- Characters that are not recognized as local characters even if they are active in the local area.
- Characters originating from manga or anime.
Official Site
Stand-alone Characters
Other
Related Articles
Mascot Character Yuru-chara Local Moe Character Baseball Team Mascot Character
External Links
［ご当地キャラカタログ］ゆるキャラ(R)・ローカルヒーローなど地域性のあるキャラを集めたカタログサイト！ (Local Character Database)
