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Local Character

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Local characters (ご当地キャラ) are local and regional mascot characters.

Overview

Local characters (ご当地キャラ) are local and regional mascot characters for local companies, local governments, ect.

In recent years, in particular, moe characters have emerged to replace the yuru-chara mascots that once dominated the market.

The market size is enormous. While the average annual economic impact of a professional baseball game is estimated to be about 50 billion yen (including championship sales), it is estimated to be 2 trillion yen, about 40 times that of a baseball game.

This is 200 times greater than the economic impact of the yuru-chara mascots that were created throughout Japan during the yuru-chara Sengoku Era.

Originally, there was a culture of "pilgrimages to sacred places" where people visit the places where television anime works were set, but now there are large-scale festivals exclusively for local moe characters, and stage tours are being planned and promoted in collaboration with the Cabinet Office and the Japan Tourism Agency, showing the rapid growth of this industry.

List

The following is a list of local moe characters.

However, the following characters are excluded:

  • Characters that do not have an official website (SNS pages such as Facebook and Twitter, video channels, blogs, or something other than an official website).
  • Characters that have an official website, but either do not have any local introduction contents or have only a small amount of contents on their page.
  • Characters that do not have a stand-alone article on pixiv
  • Characters who do not have any (non-sensitive) illustrations on pixiv
  • Characters that are not recognized as local characters even if they are active in the local area.
  • Characters originating from manga or anime.

Official Site

Stand-alone Characters

Monami GentsukiKyomachi SeikaKizakura Sui
原付萌奈美(士業娘バージョン,トリミング)原付萌奈美(士業娘バージョン,トリミング)byゆき京町セイカ京町セイカby窓際ななみ黄桜すいちゃん黄桜すいちゃんbyniimo34
Toyoake, AichiSeika, KyotoYurihonjo, Akita
Official SiteOfficial SiteOfficial Site
ManakaTohoku ZunkoKiritan Tohoku
11月まとめ(キャラサミ、ポンサミ、オリジナル他)11月まとめ(キャラサミ、ポンサミ、オリジナル他)byあしざわひよこ東北ずん子東北ずん子by天龍 洸東北きりたん東北きりたんbyキムトモ
Koga, IbarakiTohokuTohoku
Official SiteOfficial SiteOfficial Site
Kamui KitanoRiku NakadoMettoko
北乃カムイ、デビュー目指して頑張り松前町!…にゃ!北乃カムイ、デビュー目指して頑張り松前町!…にゃ!byゆわふみ♡お仕事絵/中通りくちゃん♡♡お仕事絵/中通りくちゃん♡byりたこえり*@お仕事募集中めっとこちゃんめっとこちゃんbyるなのわーる
HokkaidoNakadori, FukushimaOta, Gunma
Official SiteOfficial SiteOfficial Site
Suwa-himeSaitamanikoAsa Himachi
謹賀新年謹賀新年byあいね(天野 愛音)お座りまに子お座りまに子by山羊五条安佐ひまち安佐ひまちbyあしざわひよこ
Suwa, NaganoSaitama ShimbunAsahi, Yamagata
Official SiteOfficial SiteOfficial Site

Other

Mikami WakasaFukushima MiraiKomine Shiro
3月9日3月9日by鈴屋りん福島未来を描いてみた福島未来を描いてみたbyJOHN,T,H小峰シロちゃん小峰シロちゃんby伊野伊月
SagaFukushimaFukushima
Official SiteReference SiteOfficial Site
Mizunami MioKunoichi NawateNagisa Endo
瑞浪Mio瑞浪Miobyakiraくのいち縄手くのいち縄手by渕東なぎさ渕東なぎさbyおぼろ
Mizunami, GifuNaganoAlpico Kotsu
Official SiteOfficial SiteOfficial Site
SaoriShichihain MayuseNeon-chan
ご当地萌えキャラご当地萌えキャラbyスナいプ七葉院まゆせ@準備中七葉院まゆせ@準備中by美幌音々ちゃんに一目惚れ☆ミ音々ちゃんに一目惚れ☆ミby夏凛とーご
Fujiyoshida, YamanashiRyobi Group, OkayamaNipponbashi, Osaka
Official SiteOfficial SiteOfficial Site
Dancing Fairy MiyaKirara TakanoMai Awano
ミィヤ&サキーラミィヤ&サキーラbyあろにゃン南海フェリーの南海フェリーのbyふかさわ まりー南海フェリー南海フェリーbyかぃ
MiyazakiNankai FerryNankai Ferry
Official SiteOfficial SiteOfficial Site
Negi-naBinchou-tanDoremi-tan
ねぎー菜ちゃんねぎー菜ちゃんbyライTERびんちょうタンびんちょうタンby順平いつもお世話になってますいつもお世話になってますby湯けむり
Noshiro, AkitaWakayamaKyoto
Reference SiteOfficial SiteOfficial Site
MinoriIwami MieSuzu Amamiya
萌えみのり。萌えみのり。byきしの石見みえ(修正)石見みえ(修正)by美幌ミラクルでござるミラクルでござるbyぬこいおん
Kazuno, AkitaSanko LineIse, Mie
Official SiteOfficial SiteOfficial Site
AkitakomachiMomijiFrancesca (HeARTBIT)
私を食べてくださいな。私を食べてくださいな。by▲Rika▼もみまん。キャラクターイラストもみまん。キャラクターイラストbyカワサキ@広島オタクマップスウィーツタイムスウィーツタイムbyマツダ
Ugo, AkitaHatsukaichi, HiroshimaHokkaido
Official SiteOfficial SiteOfficial Site
Ajisai Seyano & Keyaki SeyanoKonohanasakuya-himeBaraki-chan
ガードポイントガードポイントby殿様コノハナサクヤの「姫茶」コノハナサクヤの「姫茶」by月わにバラキちゃんバラキちゃんbyとわ
Seya Police StationFujinomiya, ShizuokaIbaraki
Official SiteOfficial SiteOfficial Site
Buritto-chanKazusa Isumi
小海線に乗ってきました小海線に乗ってきましたby507個上総いすみ上総いすみbyゆきまんまん
Koumi Line, JR Higashi-NihonIsumi Railway, Chiba
Official SiteOfficial Site

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ご当地キャラ

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