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Overview
A fad (流行, ryūkō) is something that spreads to the majority of people at least for a period of time. A fad may become established as it is, but it often becomes obsolete in a flash.
Also, once a fad has died out, it is often revived. For example, yo-yos were popular in the Edo period and the early Showa period, respectively, followed by the third boom triggered by Coca-Cola's sales promotion in the 1970s, the fourth boom in the 1980s with the Sukeban Deka. The fifth boom was triggered by Bandai's Hyper Yo-Yo in the 1990s.
Summary of Major Trends
Mid to late 1970s
- Spokon (sports)
- Invader games (Space Invaders)
- Shoujo manga (24 year group)
- Bell-bottoms
- Punch perm (hairstyle)
- Roller Through GoGo (toy scooter)
- Supercar
- Occult / Nostradamus
- Anime boom (Space Battleship Yamato, Mobile Suit Gundam)
Early to mid-1980s
- Nameneko (brand name)
- Microcomputer
- Game & Watch
- Famicom / NES
- Delinquent youth
- Mistress
- 80's Idol
- Seiko Matsuda (Japanese idol, her hairstyle was popular among women)
- Giri choco (Valentine's Day chocolate)
- Marumoji (round cute handwriting)
- Weekly Shonen Jump Golden Age (until mid-1990s)
Late 1980s - early 1990s
- Bodikon (bodycon dress)
- One-length (one-length haircut)
- Falling games (Tetris)
- Band boom (music movement)
- Disco
- Being Inc. (Music and audio conglomerate)
- Itameshi (fusion cuisine)
- Foreign food
- Tiramisu (dessert)
- Super Famicom / Super Nintendo Entertainment System
- Game Boy
- High Society Car
- Mini 4WD
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Boom Trend Trendy Out of Fashion
