Overview
Production (制作, seisaku), in the case of TV programs and movies refers to the actual creation of the work, while the other meaning of production (manufacture) refers to the fundraising and other activities required to create the work.
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External Links
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制作 - Wikipedia
制作とは (セイサクとは) [単語記事] - ニコニコ大百科 (NicoNico Encyclopedia)