Initially, MF BunkoJ (MF文庫J) was not as popular as Kadokawa in terms of the amount of published works. After the company is bought by Media Factory from Kadokawa Group Holdings during 2002, Media Factory has since planned to expand this division to be on the same level as the other popular companies that deals with light novels and manga. The company also uses a slogan which "The fun that blows you away (キミを撃ち抜く面白さ, Kimi ni uchinuku omoshirosa)".
MF BunkoJ is best known for publishing Hidan no Aria, Boku wa Tomodachi ga Sukunai, Infinite Stratos, MM!, [[Zero no Tsukaima] and many more.
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