Origin
The term "HoiHoi" comes from "Kuso Miso Technique", where Masaki Michishita, when seduced by Takakazu Abe, mentioned "HoiHoi" in their respective quotes:
Note that while the quote may not make sense, Hoihoi is included in order to explain the meme better.
Masaki "I, who cannot really resist beautiful guys, ended up getting hoihoi(literally, "seduced" or "baited") by this beautiful guy and he then brought me to the toilet..."
Abe "Are you sure it's fine? getting hoihoi(lit. "seduced") and following me here.
"HoiHoi" can mean "getting seduced" or "getting baited" when it comes to the word used in most Japanese memes. However, due to its popularity the term since became famous, and is used by otakus to represent certain elements they feel attracted to. For example: Any loli related illustrations or characters that end up causing any men to go ballistic or pay extra attention onto it, falls under the "Lolicon Hoihoi" (ロリコンホイホイ) category, which means it became jailbait that causes many men to fall for her charm.
"HoiHoi" in Anime/Manga
In anime/manga, "HoiHoi" has 2 different uses :-
- Characters having certain fetish towards another character, usually fanarts that does any sexy fanservice or baiting poses that directly (or indirectly) caused the particular character to react strongly towards it falls under "HoiHoi". For example: Shirai Kuroko from A Certain Scientific Railgun reacted strongly towards, directly or indirectly (which means the reaction is directly shown as an omake corner or not), Mikoto Misaka who wears a bikini with fanservice pose. These tags are written as "<baited character> HoiHoi".
- Any specific target audience that reacted strongly towards a particular character archetype, sexually or otherwise, also falls under the "HoiHoi" category. For example: Loli with seductive poses attracted a group of cheering lolicons falls under the "Lolicon HoiHoi" category.
There are many ways in labeling HoiHoi fetishes even without naming the character directly. Like for instance, Takuan HoiHoi is a tag for Tsumugi Kotobuki from K-On!, depicting illustrations with yuri elements within the series. The tag is named such way due to Tsumugi's unusually large eyebrow, which is shaped like a Takuan (Japanese yellow pickled radish).
Although "HoiHoi" usually refers to characters getting baited, it can also refer to anyone who is attracted, allowing it to work both ways.
Translation Possibilities
While "HoiHoi" can't be translated due to its complexity, there are several possibilities. The closest, possible translation for it right now is to use a variation of "-bait" for characters that attract strong reactions, like "<targeted character>-bait". However, the validity remains vague and is widely open for discussion.
HoiHoi in Image Responses
Among the illustrations that uses the "HoiHoi" tag, the above artwork is specifically used as an image response. Due to not having a specific "HoiHoi" tag, it is best to search for artworks that is using this particular artwork.
Most Commonly Used Examples
Thumbnail HoiHoi
S-HoiHoi
M-HoiHoi
Ossan HoiHoi
Lolicon HoiHoi
HoiHoi Tag List
Incomplete list as of now
General
Others
Related Tags
Thumbnail
腹筋崩壊
My Waifu
List of ○○HoiHoi Related Tags
Bye Bye Thumbnails
Article in Other Languages
ホイホイ